Ask Should content be built around customer problems or around what the brand is good at?

[Brajet]

Content built around customer problems almost always performs better. When people search online or scroll through their feed, they are usually looking for answers to something they are dealing with. If your content speaks to that, they stop and pay attention. Content that only talks about what a brand does well can come across as self-promotion, and most audiences tune that out quickly. A good balance is showing how your strengths actually solve real problems people face. What approach do you think keeps audiences more engaged?

 

[Luna Logics]

I think content that focuses on customer problems is usually more engaging because people naturally pay attention to things that help them solve a challenge or achieve a goal. A brand's strengths still matter, but they should be presented as the solution rather than the main focus. When content starts with the audience's needs and then shows how the brand can help, it feels more relevant, valuable, and less like a sales pitch.