Ask Should a content strategy be built around what is trending or around topics that stay relevant for years?

[Brajet]

Trending content can bring a quick spike in views, but it fades just as fast as it came. Topics that stay useful for years, like how to write a good email or how to manage a budget, keep bringing in readers long after you post them. A good strategy probably uses both, leaning on evergreen topics as the foundation and mixing in trends when they are genuinely connected to your niche. Do you think chasing trends is worth the effort if the results only last a few days?