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Ask Should I create clusters around trending topics or evergreen only?

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Brajet

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Trending topics can bring fast traffic because many people are searching for them at that moment, while evergreen topics bring steady traffic for a long time because people always search for them. A good content strategy can include both, where trending content brings quick visitors and evergreen content keeps the traffic stable over time. Clusters built on evergreen topics usually last longer and need fewer updates. Trending clusters may need updates often to stay useful. Is it better to mix both or focus more on one type?
 

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