Ask Should content be built around customer problems or around what the brand is good at?

[Brajet]

Content built around customer problems almost always performs better. When people search online or scroll through their feed, they are usually looking for answers to something they are dealing with. If your content speaks to that, they stop and pay attention. Content that only talks about what a brand does well can come across as self-promotion, and most audiences tune that out quickly. A good balance is showing how your strengths actually solve real problems people face. What approach do you think keeps audiences more engaged?