Ask What do you do when the skill your business is built on loses demand?

[Brendan]

Some skills that were very valuable a few years ago are now being replaced by software or AI tools. If your main service is one of those skills, it can feel like the ground is shifting under your feet. Some freelancers start learning new skills on the side before the demand fully drops. Others try to find a smaller, specific group of clients who still need that skill. But making that transition while still running your current work is not simple. What would you do, or what have you already done, when your core skill started losing its market value?

 

[Anthony Joshua]

I think the first step is not to panic and to check if the skill is truly gone or just changing. Sometimes demand shifts, not disappears. If it's still useful in a new form, you can adjust your offer slightly instead of starting from zero. That way you keep part of your foundation while adapting.