Ask Why do clients send feedback that directly contradicts what they said they wanted at the start?

[Edward22]

This is one of those things that can make you question everything. You read the brief carefully, you deliver exactly what was discussed, and then the feedback says they want something completely different from what they described at the beginning. It does not always feel intentional, but it still puts you in a difficult position. Some people think it happens because clients do not fully know what they want until they see something in front of them. How do you handle this when it happens, and do you think a more detailed brief would actually prevent it?