Ask What naming mistake trips up freelancers most often when picking a business name and domain?

[Brendan]

Most freelancers make the mistake of picking a name that sounds cool to them but means nothing to potential clients. A business name should tell people what you do or at least hint at it. When someone lands on your website or hears your name for the first time, they should not have to guess what service you offer. Choosing a name that is too abstract or too personal often hurts more than it helps. What naming mistakes have you seen freelancers make most?