Ask What is a common mistake new freelancers make when choosing a business name?

[Brendan]

Selecting a name for your new business is a big step because it represents your brand to the world for a long time. Some people choose names that are very hard to spell or names that do not clearly explain the kind of service they provide to their customers. A name that is too long can also make it difficult for people to remember you when they need your help. In your own experience what should a beginner avoid when naming their professional brand?