Ask What is a common mistake people repeat when registering a freelance business name?

[Brendan]

Many new freelancers choose names that are way too specific and this limits them as they grow. If you name your business after one small task, it becomes hard to offer other services later on. I have seen people regret their choices because their brand name no longer fits the bigger projects they want to take. What do you think is the biggest error people make when they are picking a name for their company? Is it better to use your own name or a creative title?