Ask What naming mistake - business name, tagline, or both - do freelancers most commonly regret?

[Edward22]

Picking a name when you are just starting out feels exciting, but many freelancers later realise their choice no longer fits the kind of work they actually do. Some go too specific and box themselves in, while others pick something so general that it says nothing about what they offer. A tagline can make things worse if it tries too hard to sound clever but ends up confusing people. What naming decision do you think freelancers get wrong most often?