Ask What color or typography choice do freelancers most often regret when locking in their branding?

[Brendan]

Picking colors and fonts for your personal brand is exciting, but many freelancers make mistakes they regret later. Some choose bright colors that look bad on a screen or fonts that are very hard for people to read. It is very hard to change your brand identity once you have started using it everywhere. You want something that looks good for a long time and works on different websites. What specific design choices did you make for your freelance business that you now wish you could change completely?