Ask What branding element do freelancers most often get wrong when setting up their visual identity?

[Edward22]

When you work for yourself, the way your business looks to the public is very important for attracting high paying clients. Many people focus so much on their logo or the colors on their website that they forget the most basic parts of their professional image. A bad visual identity can make a very talented person look like a total beginner who does not care about quality. Based on what you have seen online, what is the biggest mistake freelancers make when they try to brand themselves?