Ask What is a mistake freelancers repeatedly make when setting up testimonials on their website?

[Edward22]

Testimonials should be one of the easiest trust signals to get right, but many freelancers either collect them poorly or display them in a way that makes them feel fake. A testimonial that says "great work, highly recommend" tells a visitor almost nothing compared to one that describes a real result or experience. The detail is what makes it believable. What do you think is the most common mistake freelancers make with testimonials, and how did you fix it on your own site?