Ask What is a branding mistake that comes up repeatedly when freelancers set up their business identity?

[Brendan]

Creating a professional image for your business is what people call branding. This includes your logo, the way you talk to people, and the colors you use on your website. Many new freelancers make simple errors that make them look unprofessional or confusing to potential customers. These mistakes can stop you from getting high paying jobs even if you are very good at what you do. What is one common branding error that you see freelancers making when they first start their own business?