Ask What is the right way to use site link extensions for a service business in paid search?

[Meridian]

Site links are the extra links that appear below your main ad, and for a service business, they work best when they point to pages that answer different questions a potential customer might have. Think pages like pricing, about us, specific services, or a contact page. Each site link should take the person somewhere useful, not just the homepage again. The text on each site link should be clear and short, so people know exactly where they are going. What do you think makes a site link extension actually useful rather than just decorative?