Ask What is the right way to use keyword research to build a content plan?

[Meridian]

Keyword research is about finding what people are typing into Google and then creating content around those exact searches. The right way to build a content plan from it is to group related keywords into topics and then create one strong page for each topic. Start with keywords that have decent search volume but are not too competitive. Each piece of content should answer one clear question or solve one clear problem. What do you think is the most common mistake people make when turning keyword research into a content plan?