Ask What is the best way to use Google Ads for a subscription-based business model?

[Meridian]

Subscription businesses need to think beyond the first payment because the real value comes from customers staying for months or even years. That is why ads should focus on attracting people who are likely to remain customers, not just people who sign up quickly. Free trials and introductory offers can help, but they should attract the right audience rather than everyone. A smaller number of loyal subscribers is often worth more than a large number who leave after a short time. Do you think businesses sometimes focus too much on sign-ups and not enough on long-term customer value?