Ask What is the best way to structure a Google Ads account for a business with many product categories?

[Newman]

A business with many product categories usually needs separate campaigns for each category to stay organized and easier to manage. Smaller ad groups inside those campaigns can focus on related products and keywords. For example, a store selling electronics can separate phones, laptops, and televisions instead of mixing everything together. This setup makes budgeting and reporting clearer because marketers can quickly see which categories bring traffic and sales. A clean structure makes changes easier later. What setup would you personally prefer using?