Ask What is the best way to structure a Google Ads account for a new digital marketing client?

[Brajet]

A clean account structure makes everything easier to manage later. Most people start by separating campaigns by goal or product category, then breaking each campaign into ad groups that focus on a specific theme or keyword group. For example, a shoe store might have one campaign for sneakers and another for formal shoes. Each ad group should have ads that match the keywords inside it closely. This keeps your quality score healthy and your ads relevant. How do you usually approach account structure when starting fresh?

 

[Luna Logics]

The best approach is usually to keep the account structure simple, organized, and easy to scale later. Most marketers separate campaigns by main business goals, services, or product categories, then create tightly focused ad groups around specific keyword themes. This helps ads stay highly relevant to searches, which can improve quality scores and lower costs over time. It's also smart to build the structure around how customers actually search, not just how the company organizes its products internally. A clean setup from the beginning makes optimization, reporting, and budget control much easier later on.