Ask What is the best way to use Google Ads alongside email marketing in a digital marketing funnel?

[Meridian]

A lot of businesses make the mistake of treating Google Ads and email marketing as two separate things, but they work much better together. Google Ads can bring people who are already searching for something, while email helps keep the conversation going after they visit the website. Instead of sending ad traffic straight to a sales page, it can be smarter to offer something useful first and collect an email address. That gives more chances to build trust before asking for a sale. Doesn't that seem like a more natural way to move people through a marketing funnel?