Ask What do you say when a client asks if you can match the price of a much cheaper competitor?

[Edward22]

I have noticed that price talks can get uncomfortable when a client compares your work to someone charging much less. It often feels like they only care about saving money and not the quality or effort behind the work. At the same time, you do not want to lose the job completely. How do you respond in a calm and respectful way without lowering your value too much, and still make the client understand what they are paying for?