Templates do not look cheap if you use them the right way. You need to customize them enough so they match your brand colors, font, and tone. A poorly edited template looks rushed, but a well-customized one looks professional. Most brands use base templates internally and just update them for each campaign. Where things go wrong is when people use a template straight out of the box without changing anything, and everything starts to look the same. Is it worth using templates for ad creatives or does it end up looking cheap?