Meridian
Gold
- DOLLAR$
- $15,312.85
Ad extensions are extra pieces of information that appear below your ad, like a phone number, site links, or a location. Adding them generally makes the ad bigger and more useful, which can improve click rates. But adding every single extension without thinking about relevance can create a messy experience. For example, a location extension makes no sense for a fully online business. The better approach is to add only the extensions that are actually useful for what you are advertising. Google also picks which ones to show based on what it thinks will perform best. So what do you think is the most useful ad extension for a service-based business?