Ask Is it worth using Google Ads for a business that already gets a lot of organic traffic?

[Meridian]

A business with strong organic traffic can still benefit from Google Ads because paid and organic listings can work together. Ads can target competitive keywords, promote special offers, or help reach people who may not click organic results. They also provide more control over messaging and landing pages. At the same time, it is important to measure whether the extra traffic creates additional value rather than simply replacing organic clicks. What do you think is the strongest reason for using Google Ads when organic traffic is already performing well?