Ask Is it worth paying for Google Ads when the business already ranks organically?

[Meridian]

Ranking organically is great, but paid ads still add value even then. Ads appear above organic results, so you get more visibility on the same page. Some searches are very competitive, and even if you rank well, a competitor ad might pull clicks away. Paid ads also let you test messages quickly and target specific audiences that SEO alone cannot reach as precisely. Many businesses run both together and get better results than using just one. Do you think it makes sense to run ads alongside strong organic rankings?