A narrow keyword list can actually work well if you choose the right keywords. The problem most people have is thinking more keywords always means better results. That is not true. If you pick five or six keywords that match exactly what your customers are searching for, your ads will show to the right people and your budget will not get wasted. So what do you think makes a keyword list effective, the size of it or how well the keywords match what buyers are actually searching?
Ask Is it possible to run a successful Google Ads campaign with a very narrow keyword list?
- Thread starter Meridian
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