Ask Is it a red flag when a Google Ads account has a very low impression share?

[Meridian]

Impression share tells you what percentage of available searches your ads actually showed up for. If it is very low, it usually means your budget is too small, your bids are too low, or your Quality Score is dragging you down. It is not always an emergency, but it does mean you are missing a lot of potential traffic. For competitive markets, a low impression share often means a competitor is dominating the space. What do you usually check first when you notice impression share dropping in an account?