Ask What is the impact of low search volume keywords on overall Google Ads account health?

[Meridian]

Low search volume keywords are ones that almost nobody types into Google. Google itself flags them and stops showing ads for them. Having too many of these in an account clutters it up and makes it harder to manage. It does not directly hurt performance, but it adds noise and can make reporting harder to read. It is better to remove or pause them so the account stays clean and focused. So what do you think should be done first when cleaning up a Google Ads account full of low search volume keywords?