Ask Is it true that shorter sentences and simpler language perform better in online content?

Newman

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Reading online is different from reading a book, and most people skim rather than read every word slowly. Shorter sentences make information easier to absorb quickly, especially on phones where attention spans are shorter. Complicated language can push readers away even if the information itself is useful. This seems to matter more now than ever with so much content competing for attention. Do you think simple writing always beats complex writing in online content?
 

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