Ask Is it true that content written in a local language performs better than English content for some markets?

[Meridian]

For many markets, content in the local language genuinely outperforms English content. When people read in their native language, they process information more easily and feel like the message was made specifically for them. This sense of connection can make them more likely to trust the brand and take action. In markets where English proficiency is lower, local language content also reaches a wider audience because it does not exclude people who struggle with English. The challenge is finding writers who can produce quality content in those languages without it feeling like a direct translation. Do you think more businesses operating in multilingual markets should invest in creating content in languages other than English?