Ask Is growing as a brand account genuinely harder than growing as an individual creator posting the same content?

[Meridian]

Brand accounts do tend to grow slower because people naturally connect more with other people than with logos. When an individual posts, there is a face, a voice, and a personality behind it, which makes it easier to trust and follow. A brand has to work harder to show personality and build that same human connection. That is why many brands now feature real employees or founders in their content. Do you think brands can ever match the natural growth that individual creators seem to get?