Ask Is growing a social following or building an email list the smarter long term move?

[Newman]

Growing a social media following means gaining more people who see your posts on platforms like Instagram or Twitter, while building an email list means collecting addresses of people who want direct updates. Social platforms can change their rules overnight and limit how many people see your content, but an email list stays fully under your control no matter what happens. Which one actually offers more stability for a brand planning years ahead, the social following or the email list?