Ask Is building an email list still worth the effort when social media is right there?

[Brajet]

An email list gives you direct access to your audience without depending on any platform. When a social media app changes its algorithm or shuts down, your email list stays with you. Social media reach can drop overnight because of a platform update, but your email subscribers are still there. Building a list takes more work upfront, but it gives a business more control over who sees its messages. Is owning your audience through email still a smarter long term move than relying on social media alone?