Ask Why does a brand new social media account sometimes grow faster than an older one in the same space?

[Meridian]

A new account is sometimes pushed by the platform itself because the algorithm wants to see if fresh content can perform. Older accounts may have built up a pattern of low engagement over time, which makes the platform show their posts to fewer people. A new account also comes in with a fresh strategy and tends to be more focused on what is working right now. Meanwhile, older accounts sometimes stick to habits that used to work but no longer do. Is the way platforms treat new accounts versus older ones actually fair to people who have been building for years?