Ask How do you respond when a client's feedback is clearly shaped by personal biases rather than project goals?

[Brendan]

Not all client feedback is equal. Sometimes a client will ask for changes based on personal preference that has nothing to do with whether the project will actually work better. For example, they might dislike a color simply because it is not their favorite, even though research shows it performs well with their audience. Handling this kind of feedback takes patience because you want to respect the client while also protecting the quality of the work. How do you navigate that situation without making the client feel dismissed or ignored?