Ask How do you respond when a client bases their feedback on what a competitor does rather than what you agreed to deliver?

[Edward22]

This situation comes up more than people talk about. A client approves a brief, work begins, and then feedback arrives pointing to what another business is doing instead of what was agreed. It puts you in an uncomfortable position because you are now being measured against a moving target that was never part of the original conversation. Handling it badly can damage the relationship, but letting it slide creates bigger problems later. How do you usually handle this kind of feedback?