Ask How do you handle feedback that reflects a client's personal taste rather than the project's goals?

[Brendan]

This is something most freelancers run into sooner or later. A client gives feedback that has nothing to do with the project goals and everything to do with their personal preference. Sometimes they want changes that could actually hurt the final result. It gets difficult when the client has the final say but their taste is pulling the work in the wrong direction. How do you handle that kind of situation without damaging the relationship or the quality of the work?