Posting time still plays a role, but it is not the golden rule it used to be. Instagram's algorithm now decides who sees your post based on how people engage with your content, not just when you posted it. That said, posting when your audience is most active can give your content a small early boost, which may help the algorithm push it further. The bigger factor is still whether the content is good enough to stop someone mid-scroll. Timing helps, but it cannot save a weak post. So do you think timing still makes a real difference or is content quality the only thing that matters now?