Ask Does the time you post still affect reach or has the algorithm made that completely irrelevant?

[Newman]

Posting time still matters, but not in the way it used to. Algorithms now prioritize content that gets quick engagement, so if your audience is online when you post, the early reactions help push your content further. Posting at 3am when everyone is asleep means slower early engagement, which can limit how far it spreads. The algorithm is smart, but it still needs people to actually see and respond to your post first. What do you think affects reach more, posting time or content quality?