Ask Does replying to every comment in the first hour actually improve reach or is that just a myth?

[Meridian]

There is some truth to this. Most platforms, especially Instagram and TikTok, look at early engagement as a sign that a post is doing well. When people comment and you reply quickly, it creates more activity around the post, and the algorithm sees that as a reason to push it to more people. It is not a guaranteed formula, but it does seem to help in most cases. Do you think platforms actually reward early replies or is the algorithm more complex than that?