Ask Do platforms actually reward accounts that use every feature they offer or is that just platform marketing?

[Brajet]

There is some truth to it, but it is not as simple as using every tool and watching your numbers grow. Platforms like Instagram and TikTok often give early visibility to new features like Reels when they first launch, because the platform wants people to use them. But using a feature badly just to check a box rarely helps. What actually moves the numbers is using features that fit your content naturally and that your audience engages with. Do you think platforms genuinely reward feature usage, or is it mostly a way to get creators to test new tools for them?