Ask Does posting frequency matter more on some platforms than others or is it the same game everywhere?

[Meridian]

Posting frequency works differently depending on the platform. On Twitter or X, posting multiple times a day is normal and expected. On LinkedIn, once or twice a week can be enough to stay visible. Instagram sits somewhere in the middle. The reason is that each platform has a different pace and a different way of showing content to users. Posting too much on the wrong platform can actually make your content feel spammy. Do you think there is a posting schedule that works well across all platforms or does each one need its own approach?