Meridian
Gold
- DOLLAR$
- $15,062.83
Every time someone does a Google search, an auction runs behind the scenes in less than a second. Advertisers compete for that ad space, and the price you pay depends on how many others are bidding on the same keyword and how relevant their ads are. High competition keywords, like insurance or legal services, cost more because many businesses are willing to pay a lot for each potential customer. Your own Quality Score also affects price, since a better score can lower what you pay. So do you think the auction alone explains why some clicks cost so much more than others?
