SEO has higher ROI in the long run and if you use a PPC service like Adwords (products that are already marketed), your competitor will get an ad before you do.
Which means for the time being they have more exposure to new customers who may be familiar with them, but not aware of your product or business yet."
Which means for the time being they have more exposure to new customers who may be familiar with them, but not aware of your product or business yet."