When someone searches on Google, they already have a clear idea of what they are looking for. If they land on a page and it does not match what they expected, they leave immediately. This is called a high bounce rate, and it usually means the page title or description promised something the content did not deliver. It could also mean the page loaded too slowly or looked messy on their phone. Does the gap between what a page promises and what it actually delivers cause most of these quick exits?