Ask Why do some of my informational posts get more clicks on affiliate links than my actual buying guides?

[Newman]

It can feel strange, but informational posts often attract people who are already searching for answers, and they may trust the content more. When readers find useful information first, they become more open to checking products mentioned naturally within the content. Buying guides sometimes feel too focused on selling, which can reduce trust. In affiliate marketing, soft selling inside helpful content can work better than direct selling. For example, a how to post may lead to more clicks than a product list. Could trust be the main factor here?

 

[Brajet]

People usually land on your "how-to" or tip posts because they have a question or a problem, not because they're ready to buy. Those posts feel chill and helpful, so folks are more likely to click your links just to check stuff out. Buying guides, though? They can feel kinda pushy or salesy, so people scroll past the links. Plus, your info posts probably show up for more random searches, pulling in curious readers who click around.