Ask Why do people like and comment on a post but never click the link that is right there?

[Newman]

This happens more than people realise. Liking and commenting on a post feels easy and low-effort, almost like a reflex. But clicking a link means leaving the platform, and most people are not ready to do that unless they feel a strong reason to. Social media platforms are also built to keep users scrolling, not to send them elsewhere. So the platform itself is working against the link. In your opinion, is the way links are placed in posts part of the problem?

 

[Luna Logics]

The way links are placed is definitely part of the problem. On most platforms, the link is treated like an "exit door" sitting next to an engaging post, so users are mentally trained to ignore it and stay where the entertainment is. If the post itself already gives value like a summary, opinion, or punchline people feel no urgency to click. Plus, apps reduce the visibility of external links and prioritize content that keeps users scrolling, so even interested users hesitate. In short, it's not just laziness; it's friction, habit, and platform design all working against the click.

 

[Paras.sun]

People often engage with posts because liking or commenting is quick, low-effort, and socially rewarding, while clicking a link requires more commitment and curiosity. Sometimes the post itself satisfies them, or the link feels like an extra step they can skip. In other cases, the content sparks emotion but not enough intent to take action.