Why do clients say “your price is too high” even when they can afford it?

[Btaliat]

There are sometimes that this does happen. You only need to make sure that you are letting them know the value that you can create for them. Most of the times when this happens, it doesn't mean that they cannot afford the money truly, it only means that they are not seeing the more reason why they need to buy at a particular price that you made mention. Do you know other strategies that you can use to get them convinced.