Ask Why are subscribers cancel the subscription in membership site?

[SuperAffiliateX]

I am thinking about starting a membership site, but I have a concern. I hear that many people cancel their subscriptions after a short time. I don't understand why this happens. Is it because of pricing, lack of content, or something else? I want to avoid mistakes that drive members away. I need to know what makes people leave so I can plan better.

What are the main reasons subscribers cancel their membership?