Ask When do you think it is better to use Facebook ads?

[Newman]

As a social marketer, you don't need to just use Facebook without putting some considerations in place first. What are the considerations that you need to put on place? Will you be mindful of the impression that your ads are able to generate or you are concerned with the clicks that your ads command from the audience?

Facebook does not pay base on click, there is no CPC, rather there is CPM, meaning it pays base on number that see your ads.

 

[Dean101]

They're great for small businesses, online shops, or anyone trying to promote events, products, or services. If you know who you're trying to reach like their age, location, or interests, Facebook can make sure your ad lands in front of them. They're awesome for boosting posts, driving people to your website, or getting new leads. Basically, Facebook ads make sense when you want quick results, more visibility, and to reach the people who actually care about what you're offering.